Search Engine Optimization for Roofing Contractors
If you want to rank your website over Google search engine result page, you should by now started optimizing your website. However, apart from seo for roofing contractors, understanding the current elements of the Google search engine result page will also be helpful in your website optimization goal. And having such knowledge will also improve your SEO approaches. To give you an overview, here are some of the most common elements to be found in a Google search engine result page (SERP):
SEO Titles & H1 Tags
This refers to the page title that is being displayed on the Google search engine result page. According to most SEO experts, Google favors a title page that is descriptive, relevant, yet short. That is why it is highly suggested that when giving a title to a web page or post, it should be short and should always provide context of your product or niche to online searchers. If you notice your title is being trimmed down by Google for seo, then you should shorten it.
URL Variation which has proper keyword variations
URL is the clickable breadcrumb links that are displayed underneath each title that are shown on a Google search engine result page. Similar to your title, it also gives searchers an idea of the content of your website. That is why it should also be descriptive and relevant seo for roofing contractors. Similar to your web page title, a URL should also be reasonably short, for Google also truncates URL that is too long by simply remove the middle section. Thus, you may notice URL with ellipsis on it.
Ads & Sponsored Results which drive traffic early on to the website
With the continuous improvement of the Google search engine result page and its algorithm, it is now able to push some ads relevant to your searches. That is why apart from organic web pages, there are also some ads linking to websites being displayed by Google for roofing contractor marketing overall visibility. It could be seen on the top, bottom or even side of the Google search engine result page. If you want to accelerate your reach and online marketing campaign, you may want to take advantage of this very convenient posting advertising method.
Snippets that provide good user experience
In relation to the title and the URL, Google also displays snippets on their search engine result page. The main user experience starts with having the best roofing web design. This snippet serves as an area or platform for extra information about your website to be added. Since this will give users an overview of your webpage experience, you should be careful in dealing with snippets, always check its content and relevance to your niche.